The Rotary Club of Geraldton-Greenough’s Sergeant-at-Arms Dave & President Peter getting into the spirit of Hat Day in 2012.

Three Rotary Clubs from Geraldton, Western Australia, have big plans to turn their town into the ‘Hat Town of Australia’ to Lift the Lid on Mental Illness this October.

The Clubs won’t be holding back this year, with the CBD and local Mall to be covered with bright and colourful hats on World Mental Health Day, October 10. Even the trees will receive a makeover.

This is all in a bid to raise money for mental health research through Australian Rotary Health, and get the community involved in something positive, particularly after some tragic losses.

“There have been a couple of unfortunate events recently in Geraldton where members of our community lost their lives as a result of mental illness,” said Rotary Club of Geraldton Greenough Past President Pete Svensson.

“There has been considerable focus on these events, so we felt it was timely to do something positive to engage the whole community.”

Rotary Club of Geraldton celebrating Hat Day in 2017.

The Geraldton Greenough Rotary Club has been celebrating Hat Day for a number of years, but joining up with the Rotary Clubs of Geraldton and Batavia Coast will possibly make it the most memorable Hat Day event any of the Clubs have ever seen.

“We would like to raise $10,000 but are uncertain at this point on how we will go.”

The day will begin with a Rotary breakfast meeting on the foreshore with live streaming through radio stations, followed by a Mad Hatter Tea Party, which will be open to the public.

The Clubs have also received support from the City Council, who will assist with the event and media relations.

“We envisage the event growing into the future and will certainly be making it an annual event,” Pete said.

To learn more about this event, contact Pete Svensson on:

To register an event to help Lift the Lid on Mental Illness, visit the Hat Day website.